How to Make the Most of Email Marketing
The email marketing channel has a lot of benefits, but it can also be quite a pain if done incorrectly. Email subscribers are savvy and will delete messages they find irrelevant. They will also unsubscribe if they get tired of receiving emails or mark them as spam. So how do you make the most of email marketing? Here are some ideas. To start growing your email list, consider implementing a passive signup feature.
First of all, email is the preferred medium of communication. Social media is a very personal form of communication, and you regularly log in to see what your friends and family are up to. Email, on the other hand, is a much more professional medium, and people expect to receive information about your product via email. Email is one of the few forms of communication that people still use, and it will be here for the foreseeable future.
Another great thing about email marketing is the ability to personalize your content. Using GIFs can add movement to static email, which may otherwise fail to grab attention. Personalizing your emails is essential, but if you are unsure what to include in them, try re-engagement campaigns with cold subscribers. Finally, remember to track your performance. Once you have your email campaign up and running, you’ll be able to determine which elements are performing best.